As more innovations are being made in the field of technology, possibilities in different fields are being increased. The case is same in retail sector also. Advanced technologies like AI chatbots, NFC etc. has started supporting retailers in many ways. So is the case of Beacons.
Availability of enormous digital tools has always confused retailers on which tool to invest. Latest innovation in wireless technology has opened ways to improve consumer communication and engagement. Near Field Communication - NFC in retail is one among these innovations which is expected to make a great explosion in the market.
NFC technology can help in redefining customer experience. It helps bridging gap between technology and consumer interactions. As a part of survival, it is a best solution for brick and mortar stores too.