Search Results for: omni channel

Is omni channel store a must for millennials?

Posted on by Jemsheena E V 9 Comments
Advancement of digital world has brought a dramatic change in the way people approach the business world. Now consumers tend to become Omni channel shoppers or the 'omnishoppers'.  Meaning they buy things from a retail outlet by having a good study from online store with the support of social media recommendations. Engaging them  with appropriate  technology and options has become an important task to yield success. Be it online or offline shopping, trends have emerged. Customers  now make a detailed study of the products they intend to buy. The shoppers who rely on these means ha
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Social influencers – The Trend Setters.

Posted on by Jemsheena E V 0 Comments
Millennial, being the first truly digitalised generation, are spending a large share of their day in social media. Definitely this habit has influenced them in many ways including their appearance, style, fashion, food habits and even their thoughts. This has brought a considerable change in their shopping patterns too. The extend of influence Studies reveal that their shopping interests greatly depend on the social media elements. Being influenced by celebrities in many ways is nothing new among youth. But, more access to the life of influencers has increased this mimicking tendenc
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Expected Shopping Trends of 2018

Posted on by Jemsheena E V 0 Comments
Shopping trends are never going to be as it was in last few years anymore. Pacing up of technology as well as the changes in shoppers trends are going to bring out dramatic changes in shopping pattern of the year ahead. In a more digitalized world, the shopping experience has become really different. Shopping is no more getting into the store, buying the product that you see there and paying for it. In modern era, it is a set of processes including pre-store researches, comparisons, selecting the best in terms of quality and quantity, learning offers and finally owning the product. In the p
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Do Shoppers Still Prefer Brick and Mortar Stores?

Posted on by Fathima Sona 1 Comment
Today world is running behind online service and telling that store services becoming down day by day.  Actually, the truth is that the retail stores are not dead yet, but they are changing by promoting store based technology in their shop to increase sales and attract customers. Here we discuss few ways to revive retail stores with various trending strategies. Most of the customer still like to prefer touching and feeling products before their purchase. This mentality of shoppers boost the retailers to stay alive and work hard for their existence. Store Closure-A Trend Analysis
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Is Brick and Mortar business model still relevant?

Posted on by Jemsheena E V 6 Comments
The revolution and growth of technology and the boom of online sales made consumers believe Brick-and-Mortar is on the verge of death. But the fact is far from this concept. The role of retail stores in this digital age is different, but still it has an important space in business sector. ‘Brick-and-M
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