Millennial, being the first truly digitalised generation, are spending a large share of their day in social media. Definitely this habit has influenced them in many ways including their appearance, style, fashion, food habits and even their thoughts. This has brought a considerable change in their shopping patterns too.
The extend of influence
Studies reveal that their shopping interests greatly depend on the social media elements. Being influenced by celebrities in many ways is nothing new among youth. But, more access to the life of influencers has increased this mimicking tendenc
Most of the brands have identified how important is the customers’ opinion about their product is. It is the user who determines the quality of the brand. And so, the future of the brand always lies in the hands of the customer. Improving user experience to build up customer loyalty is important. How the customers evaluate our product will determine how widely the product is accepted.
Aspects of building up customer loyalty
Shopping trends are never going to be as it was in last few years anymore. Pacing up of technology as well as the changes in shoppers trends are going to bring out dramatic changes in shopping pattern of the year ahead.
In a more digitalized world, the shopping experience has become really different. Shopping is no more getting into the store, buying the product that you see there and paying for it. In modern era, it is a set of processes including pre-store researches, comparisons, selecting the best in terms of quality and quantity, learning offers and finally owning the product. In the p
The retail sector revolves around 5 ‘P’s- The Product, Price, Promotion, Place and People. These 5'P's remain the key elements of retail. Each should be considered with utmost importance.
Of all the key elements, Product is of first and foremost importance. It is the product, on which the whole retail depends. An item that is built or produced to satisfy the needs of a certain group of people can be termed as product.
The product can be tangible as well as intangible. In both cases, it plays the hero’s role in the retail market. The selection and designing of t
Christmas is here, All are in joy. Streets are crowded and rich with decorations. But retailers are in full of stress by thinking about how to impress shoppers and making a record sale at Christmas. They started their preparation for Christmas sales a month earlier. Many stores are launching their pre-Christmas sales to attract shoppers and make Christmas shopping much more affordable.
Christmas Sales Bargain
You know, when Christmas shall start, a new round of price cutting starts as stores to offload excess holiday inventory. There are lots of bargains available on everything fr
Today world is running behind online service and telling that store services becoming down day by day. Actually, the truth is that the retail stores are not dead yet, but they are changing by promoting store based technology in their shop to increase sales and attract customers. Here we discuss few ways to revive retail stores with various trending strategies.
Most of the customer still like to prefer touching and feeling products before their purchase. This mentality of shoppers boost the retailers to stay alive and work hard for their existence.
Store Closure-A Trend Analysis
The world is moving from analog to digital. Digitization has a profound impact on all areas of life, including work and business. Key enabler for digitization is Mobile technology and it has been advancing at a very fast pace than ever.
Thus mobility have become mainstream and many consumers use e-commerce mobile apps to view product reviews, make price comparisons, and find information about products while they are shopping in-store.
On the other hand for busines
The youngest generation might not be the biggest spenders, but they have influence over family purchases and they're growing up fast. Now Gen Z became retailer's primary focus in holiday sales. They find difficulty to follow them because they are maturing quickly and has a unusual level of buying authority. Their shopping habits strongly depend over family ,friends and their cohorts. The Influence of social media in Gen Z holiday shopping is unavoidable and is important to analyses especially Gen Z girls shopping trend.
Gen Z is more socially-commited and adverse to tra
The rise of AI chatbots has widened the openings in e-commerce field. Though a large share of customers don’t even know about chat bots, these automated programs play a key role in improving cash flow in online marketplace. Many of us has actually come across at least one chatbot, but might not have made enough effort to make use of it.
Studies reveals that marketers are still hesitant in accepting use of shopping chat bots. Almost 60% of marketers have never even tried using chatbots to communicate with its customers. Facts show that only 5% of marketers frequentl
Ecommerce Robot and chatbot shopping both play a significant role in the way consumers shops today. AI acts as a personal assistant in support of chatbots as well as being able to predict what items you’ll like, returning those results as you go through the shopping experience. Likewise, predictive content provides a more enriched experience by providing buyers with content relevant to their purchase history.
According to IFTTT survey, 58% of consumers depending on-line shopping during holiday season. To attract this shoppers, the retailers are investing more