20170811UTC 11:32:33 am
by Fazil Mahammood
Ecommerce store owners does a lot of home work to attract customers to their online store. Once they are in, it is very important to keep them engaged, show personalized offers to retain them and make a sale conversion. Now a days getting the customers to stay and make them to do a selection from the store's product offering is getting more tougher due to lot of competitors in the market. If there is a slight complexity in the online checkout process it will make them more frustrating and there will be a customer churn out.
According to the PYMNTS.com Checkout Conversion Index™ , the main