Today, AI and predictive content both play a significant role in consumers shopping experience. AI can help in building automated system, that can pull out data about the buying pattern and trends of the customers. This info is then leveraged to help out customers in their buying cycle. Likewise predictive content provides a more enriched experience by providing buyers with content relevant to their purchase history.
Mike Hartman who is the Senior Director of Product Strategy Listrak, had a good perspective on AI . According to him AI can make it easier to find, analyze and push some products to the spotlight. He added that retailers are leveraging AI to crunch through large data from multiple silos to identify opportunities for marketing. Now a days, Artificial intelligence in retail is being applied in new ways across the entire product and service cycle—from assembly to post-sale customer service interactions.
AI and Predictive Content
AI:The wave of Future?
AI act in the form of smart appliances, personal assistants and content consumption in everyday lives. AI is used for the automation and optimization of all types of systems in marketing and business fields. And it has the potential to do a lot of things normally reserved for human interaction.
Some Hartman findings for AI are
– AI became a “nice to have” tool for marketers,because of its widespread usage in our everyday lives
– AI as a service model is offered by companies such as Microsoft Azure, Amazon Web Services and IBM Watson.
-Amazon’s Alexa and Apple’s Siri are using voice control to incorporate AI
How Brands are Using AI
AI platform offers everything of our needs in one open platform, allowing our organization to manage team collaboration across heterogeneous infrastructure efficiently and deploy models effectively. Hence Technologically savvy clients who need a sophisticated machine learning applications in retail that can be integrated into their enterprise architecture and run the technology and data science teams themselves. AI is used for the automation and optimization of all types of systems n marketing and business fields. Main benefit of AI is that it has the potential to do a lot of things normally reserved for human interaction. Chatbots is an best example. Chatbots are currently used in customer service and support but are also being developed to help customers make purchases. AI of this field is bound to advance quickly in the near term and made many applications in the e-commerce industry.
Some Luke Chatelain( Vice President of Innovation for West Elm) findings about Pinterest Style Finder (AI brand)
-Pinterest Style Finder is a free design consultation service available in stores.
-Main objective is to help customers on their journey to express their personal style at home.
AI based Analytics
According to the survey conducted by SLI system, more than half(54%) retailers are plan to use AI in future,13% build their own technology and60% follow existing technology. While the largest group of respondents expecting to add it within the next 12 months. Survey also shows about 56%of retailers use AI application for product reccomendation,customer service requests (41%) and 35%on chatbots. This AI based analytics shows that when machine learning applications in retail becomes more advanced, retail agents will begin to build a more personal relationship with each customers.
Better Shopping Experience with Predictive content