Month: November 2017

Loyalty and rewards became an Award for Customer

20171130UTC 12:04:59 pm by Fathima Sona 0 Comments
Peoples passion over shopping does not  end till the world last. They spend most of their income for shopping especially during holiday season. As a precaution, shoppers are taking a holistic approach to their holiday spending. By joining loyalty and rewards program and consolidating their spending at specific retailers  to achieve hard dollar savings during the holiday season. Rewards now become the  new currency for shoppers and they spend it carefully like a savings for the future and to get best out of the holiday season. Loyalty and rewards program -Trend Analysis Ac
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E-commerce Sales Growth – A Trend Analysis

20171130UTC 10:12:20 am by Jemsheena E V 1 Comment
Selling goods online is not something new in the business world. Yet the amount of online purchases continues to increase. Retailers find increasing success in online sales by properly interpreting the reasons behind the e-commerce sales growth. E-commerce Sales Growth Trend This year, e-commerce sales are being expected to grow by a 15.8%, which is 9% of total retail sales. At the same time, the sales growth has slowed down in October, compared to the previous month. According to the statistics, a 6.8% of increase was observed in non- store sales in October 2017 compared to that
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Shopping trend analysis for increased holiday sales

20171124UTC 10:13:11 am by Jemsheena E V 1 Comment
Getting into the core of what matters most to the customers is an easy method to predict the upcoming trends in business place. In that regard, knowing consumers shopping trend is one of the leading factors to be considered while preparing for the upcoming season. Consumers Shopping Trend Analysis As per the statistics, 83% of consumers plans to spend as much and more in this holiday season. The percentage of customers who plans to shop above $501 has dropped from 37% to 34%, this year. A large share of customers are planning a shopping for an amount between $250 to $500 in the up
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Mobile assisted store keepers boost up sales – A trend analysis

20171123UTC 8:03:04 am by Fathima Sona 0 Comments
Advancement in mobile technology had a huge impact on the shopping habits. People are well equipped with mobile technology now a days. As result of this, shoppers also looks for knowledgeable and mobile assisted store keepers to serve them better. Retailers are realizing that their competitive advantage against on-line retailers is the experience that they are able to  create in their physical store. Hence in the past few years, there has been a huge focus on enhancing shopping experience. The deployment of mobile devices can improve  store processes and open new ways for stor
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Does chatbots really matters for online sellers

20171119UTC 5:46:18 am by Jemsheena E V 0 Comments
The rise of AI chatbots has widened the openings in e-commerce field. Though a large share of customers don’t even know about chat bots, these automated programs play a key role in improving cash flow in online marketplace. Many of us has actually come across at least one chatbot, but might not have made enough effort to make use of it. Expert Analysis Studies reveals that marketers are still hesitant in accepting use of shopping chat bots. Almost 60% of marketers have never even tried using chatbots to communicate with its customers. Facts show that only 5% of marketers frequentl
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Chatbots and Robots in Ecommerce- A nice to have feature or must have !!!

20171114UTC 9:34:20 am by Fathima Sona 2 Comments
Ecommerce Robot and chatbot shopping both play a significant role in the way consumers shops today. AI acts as a personal assistant in support of chatbots as well as being able to predict what items you’ll like, returning those results as you go through the shopping experience. Likewise, predictive content provides a more enriched experience by providing buyers with content relevant to their purchase history. According to IFTTT survey, 58% of consumers depending on-line shopping during holiday season. To attract this shoppers, the retailers are investing more
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Ecommerce Sales Returns – A new way to handle it

20171113UTC 4:54:30 pm by Jemsheena E V 8 Comments
The challenge Customers are often in a stage of anxiety while making an online purchase. If the goods they order do not suit their actual requirement, they find it simply as a waste of time and money. Even if there are facilities to return these products, they find it as a burden as the e-commerce return rates are high. This fact often makes people reluctant to depend online shopping, at least in some cases. Thus Ecommerce sales returns becomes a great burden for both the vendor and consumers equally. The returned products of course cause additional expenses to the retailers.
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Is omni channel store a must for millennials?

20171112UTC 2:19:54 am by Jemsheena E V 8 Comments
Advancement of digital world has brought a dramatic change in the way people approach the business world. Now consumers tend to become Omni channel shoppers or the 'omnishoppers'.  Meaning they buy things from a retail outlet by having a good study from online store with the support of social media recommendations. Engaging them  with appropriate  technology and options has become an important task to yield success. Be it online or offline shopping, trends have emerged. Customers  now make a detailed study of the products they intend to buy. The shoppers who rely on these means ha
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“MILLENNIALS, IN HALLOWEEN, ARE SPENDING BIG”

20171110UTC 5:28:02 pm by Fathima Sona 0 Comments
In 2016, Halloween sales was said to be a record. And retailers expecting the same record setter in 2017 from holiday shoppers. Americans spend their money for household purpose and holidays increasing day by day. 2016  ( billion)                                                          2017(billion) Holiday spending                        $7.5                                                                                    
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HIGH INVEST IN TECH GIVE MORE PROFIT IN HOLIDAY SALES

20171110UTC 5:20:12 pm by Fathima Sona 0 Comments
Consumers are much adverse to traditional branding and marketing messaging. Traditional marketing avenues – print, radio, and television – have lost their dominance in the last decade as the use of the Internet and new social media has exploded. The time spent by public on the Internet has risen more than 25% year-over-year. To succeed today,the merchants should know the importance of new technology and  more about the base of marketing and its strategies. Sales,revenue and profit are the main words that we keep in mind to plan sales strategies to strike the right balance for our busin
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How Ecommerce Store Owners are affected during Black Friday Sales

20171105UTC 4:52:44 am by Fazil Mahammood 1 Comment
Seasons are warming up and online store owners are rushing up to excite their customers with holiday offers. This year also Ecommerce store owners are preparing to play a pivotal role in the holidays. At this outset it is important to know few of the market trends , black friday marketing strategy  and key analysis points from e-commerce researchers. A survey from NPD group as published in CNBC reveals that, this year more Americans are expected to begin their holiday shopping in the middle of the season, or Thanksgiving weekend, as opposed to late in the season, or early December. NPD had
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Megsstar Technology Dubai has partnered with etailer souq

20171101UTC 11:11:24 am by Fazil Mahammood 2 Comments
DJ Equipment store - MegsstarTechnology partnered with Etailer souq
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