Advancement of digital world has brought a dramatic change in the way people approach the business world. Now consumers tend to become Omni channel shoppers or the ‘omnishoppers’. Meaning they buy things from a retail outlet by having a good study from online store with the support of social media recommendations.
Engaging them with appropriate technology and options has become an important task to yield success. Be it online or offline shopping, trends have emerged. Customers now make a detailed study of the products they intend to buy. The shoppers who rely on these means have become more demanding. They are socially connected and convenience oriented than ever before.
Key Trend Analysis
As per the new analysis, UK has grown to a country with 83% of Omni shoppers. According to the studies, 28% of customers get hold to their required products in a click on a regular basis, while a 60% do so occasionally.
Though most of the customers are interested in in-store purchasing, the timelessness compel them to follow the other way. 74% of surveyed customers fall among those who love in-store purchasing while a 72% of them do online shopping.
While a 55% of the surveyed customers prefer shops in convenient location 45% looks for immediate availability of the required items. A 45% of them look for in-store offer while 39% are attracted by knowledgeable sale staff. The studies show that 10% give importance to the facilities to search the products in their phone. 57% of the surveyed customers agree that they go over the websites to learn more about the products while in store.
The digital world provides a platform to its customers to investigate and learn about new products. It remains one of the important sources for the customers to familiarize new products. 80% of shoppers explored new products in this manner, while only a 40% learned about the products from spoken words, as per the studies indicate.
From the words of Paul Dahill, head of brand and agency at Criteo Sponsored Products, there is a clear shift in behavior as websites and applications became increasingly ‘essential recommendation agencies’. This in turn is a warning to retailers to invest more in the digital part of their business.
Reference : Omnichannel buyers analysis