Christmas is here, All are in joy. Streets are crowded and rich with decorations. But retailers are in full of stress by thinking about how to impress shoppers and making a record sale at Christmas. They started their preparation for Christmas sales a month earlier. Many stores are launching their pre-Christmas sales to attract shoppers and make Christmas shopping much more affordable.
Christmas Sales Bargain
You know, when Christmas shall start, a new round of price cutting starts as stores to offload excess holiday inventory. There are lots of bargains available on everything from clothes and toys to Homeware and beauty products on Christmas sales.
If we want to find steep discounts, the clearance section of department stores is the destination, where “you can find quality, brand-name merchandise, instead of generic brands offered at big-box stores. There’s a Spectacular sale at Debenhams and House of Fraser which sees many top products slashed up to 66% and for the Electricals, Currys PC World offers a discount off above 50%. You can pick up women’s clothes, shoes and accessories, including winter jumpers and coats for a 70 % discount on Dorothy perk. Also Debenhams’ sees 30% off, House of Fraser has up to 20% and John Lewis has up to 60% off for clothes.
You don’t necessarily have to hit the stores, or even leave the house, for the matter, to take advantage of sales. Take a look at your favorite website for a round-up of the best Christmas sales. The online stores’s Christmas shop features lots of different freebies at the moment – and it changes daily.
Online giant Amazon has discounted the new Amazon Echo speakers and the Kindle Paperwhite by £20. There’s a deal on Joules gifts for all the family for under £20 on eBay at the Christmas sale. It includes scarves, wellies, socks and sweatshirts, and there’s up to 60 per cent off larger items. ASOS and Missguided are also on sale with 50% off hundreds of clothing, accessories and footwear items. Christmas sale is a tremendous opportunity for eCommerce business to make money.
Retailer stress and Remedy
Christmas is the season that gives enjoyment to shoppers and self harm for retailers. Some store sales down 5.2% in a year and industry reports suggesting the number of shoppers is falling. It has forced the retailers to push the panic button and cut prices, with targeted sales expected to run the holiday. Fact shows that the high streets are suffering their worst trading condition during Christmas.
To overcome this situation, the retailer should work harder at marketing activity and product variation to satisfy the reluctant shoppers. Here are some proven ideas to boost sales as a retailer during Christmas sales
-Craft gift guides (need to find the ultimate gifts! Craft your offers as supporting gifted guides)
-Speak to old customers (create an email campaign as a gift guide to favorite customers and make them feel special)
-Gear up social (Create a vibrating mix of social media. Update cover photos and banners on your website)
-Catch those last-minute-shopper(pick out the point of sale system to track last year’s Christmas sales numbers)