Month: January 2018

IKEA- Few perspective

20180130UTC 9:34:40 am by Fathima Sona 0 Comments
Do you know what is IKEA?  Are you familiar with that word? I think some of you may know about IKEA. Others don't worry I will help you to know about it and more. IKEA is a multinational retail company specializing in furniture which offers a wide range of home furnishings with good design and function at low prices. It is a business model mainly targeting the common people. IKEA presenting modernized dream home for poor people with affordable capital. IKEA- The Founder [caption id="attachment_277" alig
Read More

Few interesting brick and mortar initiatives of 2017

20180127UTC 8:05:13 am by Jemsheena E V 0 Comments
Experimenting varieties in retail is nothing new.  2017 has witnessed many of such experiments to attract customers and has made a bunch of success stories. Most of the initiatives were new to the retail world and were widely accepted. Needless to say, AI and AR are the main innovations that made many of the initiatives more effective. Taking a look at few best brick and mortar initiatives would be definitely inspiring. Interesting Brick and Mortar Initiatives Bulk Market- London
Read More

Importance of Customer Loyalty in e-commerce

20180124UTC 1:02:54 pm by Jemsheena E V 0 Comments
Most of the brands have identified how important is the customers’ opinion about their product is. It is the user who determines the quality of the brand. And so, the future of the brand always lies in the hands of the customer. Improving user experience to build up customer loyalty is important. How the customers evaluate our product will determine how widely the product is accepted. Aspects of building up customer loyalty Building up
Read More

Expected Shopping Trends of 2018

20180118UTC 5:24:31 pm by Jemsheena E V 0 Comments
Shopping trends are never going to be as it was in last few years anymore. Pacing up of technology as well as the changes in shoppers trends are going to bring out dramatic changes in shopping pattern of the year ahead. In a more digitalized world, the shopping experience has become really different. Shopping is no more getting into the store, buying the product that you see there and paying for it. In modern era, it is a set of processes including pre-store researches, comparisons, selecting the best in terms of quality and quantity, learning offers and finally owning the product. In the p
Read More

Key Perspectives of retail

20180112UTC 5:07:58 am by Jemsheena E V 0 Comments
The retail sector revolves around 5 ‘P’s- The Product, Price, Promotion, Place and People. These 5'P's remain the key elements of retail. Each should be considered with utmost importance. Product: Of all the key elements, Product is of first and foremost importance. It is the product, on which the whole retail depends.  An item that is built or produced to satisfy the needs of a certain group of people can be termed as product. The product can be tangible as well as intangible. In both cases, it plays the hero’s role in the retail market. The  selection and designing of t
Read More

“Amazon Go”-Just A ‘Walk Out’ Shopping

20180102UTC 1:26:33 pm by Fathima Sona 0 Comments
Everybody loves shopping whether it is offline or online. Now, the Amazon give a different innovative phase for brick and mortar shopping. It helps your shopping strategy easier and more time-consuming. Don't become more curious....!. It is nothing but something moderner. Amazon introducing the world most advance shopping technology 'Amazon Go'  a cashier less store. What is 'Amazon Go'? Amazon has described Amazon Go as "a new kind of store with no checkout required". It is a brick-and-mortar physical cashier-free store in Seattle, Washington and helps customers to shop their good
Read More