Everybody loves shopping whether it is offline or online. Now, the Amazon give a different innovative phase for brick and mortar shopping. It helps your shopping strategy easier and more time-consuming. Don’t become more curious….!. It is nothing but something moderner. Amazon introducing the world most advance shopping technology ‘Amazon Go’ a cashier less store.
What is ‘Amazon Go’?
Amazon has described Amazon Go as “a new kind of store with no checkout required”. It is a brick-and-mortar physical cashier-free store in Seattle, Washington and helps customers to shop their goods from Amazon in person rather than through Amazon.com. It pushes the boundaries of computer vision and machine learning to create a store where customers could simply take what they want and go with no lines and no checkout.
How ‘Amazon Go’ Works?
‘Amazon Go’ works by using an app named ‘Amazon Go’ app. With that app, we can enter the ‘Amazon Go’. Then walk into the store, purchase products we want and walk out without standing in line at a cashier for paying money. Amazon is calling this is a ‘Just Walk Out’ shopping experience. For this simple shopping, we need only an Amazon account, a supported smartphone, and the free Amazon Go app.
Amazon Go is currently open to Amazon employees in their Beta program. The system is working well for individual shoppers but still struggles to accurately charge people who are moving around in groups, such as families with grabby kids. Amazon’s Go store currently only functions if there are fewer than 20 shoppers inside. Any more than that, the Amazon’s shopper-tracking technology breaks down.
Amazon’s cashier-free stores that would really distinguish the company’s retail strategy for upcoming days. It has big hopes for a retail expansion. Analysts expect a version of Amazon Go technology to be rolled out eventually at Whole foods market. It is unclear how quickly Amazon Go will ramp up.
Amazon’s ‘Amazon Go’ concept may transform the brick-and-mortar shopping experience into a new level by eliminating the checkout line, saving customers time and furthering the company’s reputation for convenience.
At the same time, the question Do Shoppers Still Prefer Brick and Mortar Stores? is also becoming more relevant.