You would want to try out your luck in ecommerce space without making much initial investment. If yes, please go ahead. This lists out 7 steps to cut the cost of magento ecommerce store.
It is very important that you start the store with minimum initial investment to prevent burn out during the initial phase itself. At the same time it is very critical to have all rich features of most modern ecommerce store during your initial launch itself to attract the end customers.
This article is to help you understand few major steps you can take to cut down your ecommerce sites cost drastically but without loosing the key inevitable features of ecommerce. This points have been deduced from our past 4 years of magento development experience in ecommerce sector, delivering around 18 ecommerce sites across Middle East and APAC region. Let’s take it up one by one.
7 steps to cut the cost of magento ecommerce store
1. Don’t go for magento theme development
Magento is a rich ecommerce platform with all features available out of the box. Launching a magento online store is simple and can be done in a days time, provided you have the detailed product information readily available with you. When I say detailed product information, I mean the product images, categories and brands, contents and specification, competitive pricing list etc. So this essentially means that the focus is more on the product than the technology.
Developing cost is for technology or look and feel?
A magento like ecommerce platform is comprehnsive and provides a robust solution to scale up your ecommerce store to any level as you grow. You need not invest much on the technology as almost all ecommerce features are readily available in the ecommerce framework.
Therefore the question is about whether you need to spent to develop technology for your ecommerce store. Or to customize the look and feel of the default magento store to suite your branding needs. The answer is no for both, it is already available.
When you observe a proposal from an average magento vendor, theme development costs you a major portion of the proposed value. But how do you get the theme without spending for it. Read on.
So where to get your theme
You can reduce this heavy initial development cost, by simply selecting a theme suited for your business from plethora of quality magento themes readily available online. Few are listed below.
Hope you now have seen enough themes to suite your branding. Once your business model is proven, you may come up with all the themes you may want to suite your physical store or branding needs. If you still feel you need one, connect us to create beautiful magento themes. You may find our magento theme portfolio here.
2. Securing your site with ssl certificate is free now
Securing your ecommerce site is of utmost priority both in terms of gaining customer confidence in feeding confidential data and at the same time make the site looks more reliable to search engines. Infact it is one of the ranking factor for google search. To know more about magento security attacks read here.
But hold on, don’t go out and buy ssl certificate immediately. Remember, you are going to start your store without much initial investment. With the help of let’s encrypt, ssl certificates can be easily integrated to magento ecommerce site with few handy commands. Read more on how to integrate ssl certificate to your ecommerce site using let’s encrypt.
3. Host the site in Pay as you go model hosting servers.
In this decade, cloud services are gaining more popularity day by day. Security concerns over shared hosting is fading away. So it is important to select the right hosting provider to meet your magento ecommerce hosting requirement. We understand that people are confused on whether to go for SaaS model or PaaS model or to go for virtual hosting or dedicated hosting.
We have reviewed and tried out many model for magento ecommerce hosting and are able to successfully host the magento ecommerce store as low as $30 per month. That too in a hosting providers like Amazon EC2 with 16 GB memory and 4 core processors. Connect us to know how.
Therefore our recommendation is to go for less cost of ownership model but at the same time ensure the hosting provider gives you 99% uptime of the services.
4. Enhanced searching option is a killer feature to have high sales conversion
5. Product images are inevitable, spend more here
6. Content optimization
There are broadly two areas we need to focus on in the content section. The major one is about the information and specification of the product. Second one is about the latest trends and updates in the business you deal with. The former is more important during the launch of your site and the end customers would rely on the detailed information before making a purchase.
However for certain businesses like grocery or fish, detailed title of the product itself would suffice as majority of products and brands are commonly known to end customers. The latter one is less significant as it need to be slowly build up during the ongoing operation.
As stated above, the amount of content you need to add against each product depends on the nature of product. As a general rule it is always better to focus on having key word optimized genuine contents which are created only for your site. But if you are doing a proto type, you can use copied contents in purview of helping out customer to know about the products. This may adversely impact the SEO ranking, but for a newly started site it is irrelevant. SEO shall be optimized once the business model is viable and justified.
To summarize, the content about the product is more important than any other content in the site and you need to spent time in
7. Spent less on technology and share the savings as customer discount