Author: Jemsheena E V

Few use cases of Beacons in retail – A trend to know

20181001UTC 1:17:54 pm by Jemsheena E V 1 Comment
As more innovations are being made in the field of technology, possibilities in different fields are being increased. The case is same in retail sector also. Advanced technologies like AI chatbots, NFC etc. has started supporting retailers in many ways. So is the case of Beacons.
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Few interesting brick and mortar initiatives of 2017

20180127UTC 8:05:13 am by Jemsheena E V 0 Comments
Experimenting varieties in retail is nothing new.  2017 has witnessed many of such experiments to attract customers and has made a bunch of success stories. Most of the initiatives were new to the retail world and were widely accepted. Needless to say, AI and AR are the main innovations that made many of the initiatives more effective. Taking a look at few best brick and mortar initiatives would be definitely inspiring. Interesting Brick and Mortar Initiatives Bulk Market- London
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Importance of Customer Loyalty in e-commerce

20180124UTC 1:02:54 pm by Jemsheena E V 0 Comments
Most of the brands have identified how important is the customers’ opinion about their product is. It is the user who determines the quality of the brand. And so, the future of the brand always lies in the hands of the customer. Improving user experience to build up customer loyalty is important. How the customers evaluate our product will determine how widely the product is accepted. Aspects of building up customer loyalty Building up
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Expected Shopping Trends of 2018

20180118UTC 5:24:31 pm by Jemsheena E V 0 Comments
Shopping trends are never going to be as it was in last few years anymore. Pacing up of technology as well as the changes in shoppers trends are going to bring out dramatic changes in shopping pattern of the year ahead. In a more digitalized world, the shopping experience has become really different. Shopping is no more getting into the store, buying the product that you see there and paying for it. In modern era, it is a set of processes including pre-store researches, comparisons, selecting the best in terms of quality and quantity, learning offers and finally owning the product. In the p
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Key Perspectives of retail

20180112UTC 5:07:58 am by Jemsheena E V 0 Comments
The retail sector revolves around 5 ‘P’s- The Product, Price, Promotion, Place and People. These 5'P's remain the key elements of retail. Each should be considered with utmost importance. Product: Of all the key elements, Product is of first and foremost importance. It is the product, on which the whole retail depends.  An item that is built or produced to satisfy the needs of a certain group of people can be termed as product. The product can be tangible as well as intangible. In both cases, it plays the hero’s role in the retail market. The  selection and designing of t
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Holiday shopping-Few perspectives

20171224UTC 10:22:48 am by Jemsheena E V 0 Comments
Despite of all the laziness brought by winter mornings, the urge to make holidays more colorful has made the streets more populated. Though the extensive weather conditions compel the off hours to be comparatively calm, day times are sound. Still, these calm hours are being utilized to make online purchases. Now, after months of preparations to welcome holidays, shopping season is in full swing. Even now, it is a matter of importance to be aware of the market trends and statistics so far. This definitely would suggest how to act in remaining few days to increase the sales.  Now it is the t
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Social influencers – The Trend Setters.

20171216UTC 7:47:14 am by Jemsheena E V 0 Comments
Millennial, being the first truly digitalised generation, are spending a large share of their day in social media. Definitely this habit has influenced them in many ways including their appearance, style, fashion, food habits and even their thoughts. This has brought a considerable change in their shopping patterns too. The extend of influence Studies reveal that their shopping interests greatly depend on the social media elements. Being influenced by celebrities in many ways is nothing new among youth. But, more access to the life of influencers has increased this mimicking tendenc
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Customer stress – Need and Methods to handle

20171209UTC 8:49:58 am by Jemsheena E V 0 Comments
Stress is the biggest pain during holiday season. In a rush  to have a perfect Christmas, customers get stressed out . Those who find success in properly managing customer stress during holidays, definitely remain the successful one. Though the holidays are season of happiness, in a hurry to make everything colorful, people gets troubled both in terms of time and money. The in-store crowd troubles about a quarter of the surveyed customers. At the same time, finding out the  perfect gifts troubled 20% of them. Due to the  the lack of being  properly addressed, about one third of cust
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NFC Technology – How Retailers are benefitted

20171205UTC 8:08:12 am by Jemsheena E V 1 Comment
Availability of enormous digital tools has always confused retailers on which tool to invest. Latest innovation in wireless technology has opened ways to improve consumer communication and engagement. Near Field Communication - NFC in retail is one among these innovations which is expected to make a great explosion in the market. NFC technology can help in redefining customer experience. It helps bridging gap between technology and consumer interactions. As a part of survival, it is a best solution for brick and mortar stores too.
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Is Brick and Mortar business model still relevant?

20171202UTC 10:59:04 am by Jemsheena E V 5 Comments
The revolution and growth of technology and the boom of online sales made consumers believe Brick-and-Mortar is on the verge of death. But the fact is far from this concept. The role of retail stores in this digital age is different, but still it has an important space in business sector. ‘Brick-and-M
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E-commerce Sales Growth – A Trend Analysis

20171130UTC 10:12:20 am by Jemsheena E V 1 Comment
Selling goods online is not something new in the business world. Yet the amount of online purchases continues to increase. Retailers find increasing success in online sales by properly interpreting the reasons behind the e-commerce sales growth. E-commerce Sales Growth Trend This year, e-commerce sales are being expected to grow by a 15.8%, which is 9% of total retail sales. At the same time, the sales growth has slowed down in October, compared to the previous month. According to the statistics, a 6.8% of increase was observed in non- store sales in October 2017 compared to that
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Shopping trend analysis for increased holiday sales

20171124UTC 10:13:11 am by Jemsheena E V 1 Comment
Getting into the core of what matters most to the customers is an easy method to predict the upcoming trends in business place. In that regard, knowing consumers shopping trend is one of the leading factors to be considered while preparing for the upcoming season. Consumers Shopping Trend Analysis As per the statistics, 83% of consumers plans to spend as much and more in this holiday season. The percentage of customers who plans to shop above $501 has dropped from 37% to 34%, this year. A large share of customers are planning a shopping for an amount between $250 to $500 in the up
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Does chatbots really matters for online sellers

20171119UTC 5:46:18 am by Jemsheena E V 0 Comments
The rise of AI chatbots has widened the openings in e-commerce field. Though a large share of customers don’t even know about chat bots, these automated programs play a key role in improving cash flow in online marketplace. Many of us has actually come across at least one chatbot, but might not have made enough effort to make use of it. Expert Analysis Studies reveals that marketers are still hesitant in accepting use of shopping chat bots. Almost 60% of marketers have never even tried using chatbots to communicate with its customers. Facts show that only 5% of marketers frequentl
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Ecommerce Sales Returns – A new way to handle it

20171113UTC 4:54:30 pm by Jemsheena E V 8 Comments
The challenge Customers are often in a stage of anxiety while making an online purchase. If the goods they order do not suit their actual requirement, they find it simply as a waste of time and money. Even if there are facilities to return these products, they find it as a burden as the e-commerce return rates are high. This fact often makes people reluctant to depend online shopping, at least in some cases. Thus Ecommerce sales returns becomes a great burden for both the vendor and consumers equally. The returned products of course cause additional expenses to the retailers.
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Is omni channel store a must for millennials?

20171112UTC 2:19:54 am by Jemsheena E V 8 Comments
Advancement of digital world has brought a dramatic change in the way people approach the business world. Now consumers tend to become Omni channel shoppers or the 'omnishoppers'.  Meaning they buy things from a retail outlet by having a good study from online store with the support of social media recommendations. Engaging them  with appropriate  technology and options has become an important task to yield success. Be it online or offline shopping, trends have emerged. Customers  now make a detailed study of the products they intend to buy. The shoppers who rely on these means ha
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How does personalized experience at your ecommerce store improve sales

20171010UTC 4:53:33 pm by Jemsheena E V 1 Comment
Personalisation has risen as a new trend, which cuts an easy path to victory of retailers. Those retailers who succeeds in delivering or offering products as per the expectation and need of each of their customers, way to the door of success is less to them.  Ecommerce personalized marketing statistics helps in improving the sales. Tailoring the pages of website according to individual customer’s need and hope creates a platform to enhance customer service, resulting in increased customer satisfaction. This method of one-to-one marketing adopts means to meet customers need in a most effi
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Ecommerce Shipping – Free or Fast? A trend analysis

20170915UTC 2:55:38 pm by Jemsheena E V 2 Comments
Growing customer expectations has compelled retailers to introduce and experiment advanced ideas in their marketplace. The same factor has a great influence on online shopping trends as well as e-commerce shipping too. Free Shipping and Fast Delivery has thus become a competitive necessity for etailers. These two ideas were born from the realization that positive delivery experiences have always helped the etailers to improve their sales. Customers always look for better service at low cost. This reality is being reflected in online shopping trend statistics too. Many of the customers agre
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