Author: Fathima Sona

Does Magento provide Instant Purchase Features?

20180612UTC 2:42:17 am by Fathima Sona 0 Comments
Magento made an unpredictable change in the online buying process with the introduction of instant checkout feature. It makes the customer's shopping behavior easier and faster.  With much  awaited Instant purchase feature magento brings online merchants an impressionable shopping cart system. This increases the sales conversion of magento ecommerce store. What is Instant Checkout? Instant checkout means the word itself that allows the clients to place the order in few seconds without going through all checkout process making things much simple, faster and easier.  Amazon ha
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Does ‘Flying Drone’ is relevant for e-commerce?

20180526UTC 7:39:12 am by Fathima Sona 0 Comments
'Flying Drone' became a new trend in the e-commerce company. Some of you are familiar with 'Drone delivery'.....Other don't feel bad. I will help you to know about 'drone delivery' and more. It's an interesting topic and a different concept in the e-commerce industry. Drone Delivery A drone delivery is an unnamed aerial vehicle to transport food, goods or other. Now, in many e-commerce companies providing this facility for delivering products near to customer's doorstep. For example  Amazon prime air, UPS drone deliveries, using the top of its vans as a mini-helipad, domino's drone
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‘Same Day Delivery’- A Trend Analysis

20180413UTC 9:16:48 am by Fathima Sona 0 Comments
Same Day Delivery is the latest trend and a challenging service in the e-commerce industry. Now people need everything at their hand as soon as possible. They have no time to wait for anything. By considering this behavior pattern of modern man, the e-commerce companies decided to take an innovative move called "Same Day Delivery" by using latest technologies in order to exist in competitive online marketing. As a result, most of the public e-commerce platforms like Amazon, DHL etc start their Same Day Delivery service with new layers. Merchants And Buyers Actually by hearing the wo
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How to find the best ecommerce platform for your business?

20180409UTC 7:10:27 am by Fathima Sona 0 Comments
Online marketing became a common marketing process today. People depending e-commerce site for purchasing their daily needs. E-commerce and m-commerce have an unavoidable role in modern men's shopping behavior. As a result, Demand for e-commerce brand increases the demand for the e-commerce platform. Usually, people have a thought that creating an e-commerce site and starting a online marketing is an easy task for making money. It's a wrong concept, Actually, it has its own difficulties like an offline market. Anyhow, Let's find out how to choose an e-commerce platform that suitable for our bu
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How To Launch A Successful E-Commerce Brand ?

20180407UTC 5:07:31 am by Fathima Sona 0 Comments
World get more digitalized today. E-commerce became the hero in marketing and everyone here is an entrepreneur. Modern technologies and trends make today's men take any financial risk by thinking about the profit. Do you want to be an entrepreneur? Earning something as our own is not a small thing. If you want to try to sell your own products online and build a profitable eCommerce business. Here are some important steps that a beginner should follow to become an entrepreneur by launching a Successful E-Commerce Brand. Product finding The first thing we need to begin an E-commerce
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E-fish marketing.com

20180315UTC 4:31:00 pm by Fathima Sona 0 Comments
Today world has changed to E- World.  Every word in the world related  with online and all are walking behind the internet. Internet became an essential factor for today man's life and it has a crucial role in his shopping behavior. Now everything in the world available at our doorstep through few clicks. Online service made marketing simpler, faster and easier. Nowadays people are addicted to online marketing. For their daily needs, they mostly depend on computer or smartphones. Online Fish Marketing Today, fish marketing also become online. Hence common people can buy any fish f
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‘MarineFishSales’ – An online fish marketing platform for fishermen

20180312UTC 2:30:52 am by Fathima Sona 0 Comments
The world is totally changed, so is the style of fish marketing. From basket to cycles to motorbikes. And now marketing fish through online platform. Yes, it has become a truth. The Central Marine Fisheries Research Institute has come out with a new innovation for fish marketing. An online fish marketing platform with a multi-vendor e-commerce website and a mobile app named 'Marinefishsales'  in Kochi. Online fish marketing platform Now the fishermen in Kochi can sell their fresh fish easily and fastly  through few clicks on  their mobile. And payment is avilabl
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E-commerce and The Mobile App

20180305UTC 4:28:02 pm by Fathima Sona 0 Comments
Mobile users in the world increasing day by day. People depending mobile for their daily activities especially for shopping. Mobile commerce shortly called m-commerce became a trend now. M-commerce changes human lifestyle. It changes the shopping process more easier and fast. Amazon, Wish,  zulily are the best examples of prominent e-commerce app that people depending today mostly for their shopping. 0nline shopping is increasing and the necessity for m-commerce app (Mobile-app)  growing every day. Ways to Capitalize on m-commerce Today, demand for the mobile app for e-commerce co
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IKEA- Few perspective

20180130UTC 9:34:40 am by Fathima Sona 0 Comments
Do you know what is IKEA?  Are you familiar with that word? I think some of you may know about IKEA. Others don't worry I will help you to know about it and more. IKEA is a multinational retail company specializing in furniture which offers a wide range of home furnishings with good design and function at low prices. It is a business model mainly targeting the common people. IKEA presenting modernized dream home for poor people with affordable capital. IKEA- The Founder [caption id="attachment_277" alig
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“Amazon Go”-Just A ‘Walk Out’ Shopping

20180102UTC 1:26:33 pm by Fathima Sona 0 Comments
Everybody loves shopping whether it is offline or online. Now, the Amazon give a different innovative phase for brick and mortar shopping. It helps your shopping strategy easier and more time-consuming. Don't become more curious....!. It is nothing but something moderner. Amazon introducing the world most advance shopping technology 'Amazon Go'  a cashier less store. What is 'Amazon Go'? Amazon has described Amazon Go as "a new kind of store with no checkout required". It is a brick-and-mortar physical cashier-free store in Seattle, Washington and helps customers to shop their good
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AI:The Golden Age Of Information Technology

20171226UTC 7:04:17 pm by Fathima Sona 0 Comments
Artificial intelligence (AI) is intelligence displayed by machines, in contrast with the natural intelligence displayed by humans. AI has many applications in today's society like develop and advance numerous fields and industries, including finance, healthcare, education, transportation, and more. And it has a significant role in marketing, AI in e-commerce is now using in new ways across the entire shopping process. Use of AI in E-commerce AI is beginning to embed itself into all aspects of our lives. From the growing number of self-checkout cash registers to advanced security ch
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Go, bargain!!! Price cutting starts as stores to offload excess holiday inventory

20171224UTC 5:28:51 am by Fathima Sona 0 Comments
Christmas is here, All are in joy. Streets are crowded and rich with decorations. But retailers are in full of stress by thinking about how to impress shoppers and making a record sale at Christmas. They started their preparation for Christmas sales a month earlier. Many stores are launching their pre-Christmas sales to attract shoppers and make Christmas shopping much more affordable. Christmas Sales Bargain You know, when Christmas shall start, a new round of price cutting starts as stores  to offload excess holiday inventory. There are lots of bargains available on everything fr
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Do Shoppers Still Prefer Brick and Mortar Stores?

20171223UTC 6:49:13 am by Fathima Sona 1 Comment
Today world is running behind online service and telling that store services becoming down day by day.  Actually, the truth is that the retail stores are not dead yet, but they are changing by promoting store based technology in their shop to increase sales and attract customers. Here we discuss few ways to revive retail stores with various trending strategies. Most of the customer still like to prefer touching and feeling products before their purchase. This mentality of shoppers boost the retailers to stay alive and work hard for their existence. Store Closure-A Trend Analysis
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Is online sales a must for UK retailers – British shoppers trend Analysis

20171208UTC 5:10:10 pm by Fathima Sona 0 Comments
Today shoppers are more   interested in online shopping than in-store during holidays. The market for online shopping is growing at a remarkable rate. The market potential for UK e-commerce is expected to improve dramatically in the upcoming days. At this point it is important for the retailers to understand the UK shopping trends to be better prepared for the holiday sales. The prevailing culture of online shopping is more mature  in Europe. Hence retailers are investing in developing multiple channels with which to do business with shoppers. UK Holiday online sales-A trend Analysi
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Mobile dominates Singles day and Cyber monday sales

20171202UTC 12:33:51 pm by Fathima Sona 1 Comment
The world is moving from analog to digital. Digitization has a profound impact on all areas of life, including work and business. Key enabler for digitization is Mobile technology and it has been advancing at a very fast pace than ever. Thus mobility have become mainstream and many consumers use e-commerce mobile apps  to view product reviews, make price comparisons, and find information about products while they are shopping in-store. On the other hand for busines
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Gen Z girls shopping trends you want to know

20171201UTC 6:11:53 am by Fathima Sona 0 Comments
The youngest generation might not be the biggest spenders, but they have influence over family purchases  and they're growing up fast. Now Gen Z  became   retailer's primary focus in holiday sales. They find difficulty to follow them because they are maturing quickly and has a unusual level of buying authority. Their  shopping  habits strongly depend  over family ,friends and their cohorts.  The Influence of social media in Gen Z holiday shopping is unavoidable and is important to analyses especially Gen Z girls shopping trend. Gen Z is  more socially-commited and adverse to tra
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Loyalty and rewards became an Award for Customer

20171130UTC 12:04:59 pm by Fathima Sona 0 Comments
Peoples passion over shopping does not  end till the world last. They spend most of their income for shopping especially during holiday season. As a precaution, shoppers are taking a holistic approach to their holiday spending. By joining loyalty and rewards program and consolidating their spending at specific retailers  to achieve hard dollar savings during the holiday season. Rewards now become the  new currency for shoppers and they spend it carefully like a savings for the future and to get best out of the holiday season. Loyalty and rewards program -Trend Analysis Ac
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Mobile assisted store keepers boost up sales – A trend analysis

20171123UTC 8:03:04 am by Fathima Sona 0 Comments
Advancement in mobile technology had a huge impact on the shopping habits. People are well equipped with mobile technology now a days. As result of this, shoppers also looks for knowledgeable and mobile assisted store keepers to serve them better. Retailers are realizing that their competitive advantage against on-line retailers is the experience that they are able to  create in their physical store. Hence in the past few years, there has been a huge focus on enhancing shopping experience. The deployment of mobile devices can improve  store processes and open new ways for stor
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Chatbots and Robots in Ecommerce- A nice to have feature or must have !!!

20171114UTC 9:34:20 am by Fathima Sona 2 Comments
Ecommerce Robot and chatbot shopping both play a significant role in the way consumers shops today. AI acts as a personal assistant in support of chatbots as well as being able to predict what items you’ll like, returning those results as you go through the shopping experience. Likewise, predictive content provides a more enriched experience by providing buyers with content relevant to their purchase history. According to IFTTT survey, 58% of consumers depending on-line shopping during holiday season. To attract this shoppers, the retailers are investing more
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“MILLENNIALS, IN HALLOWEEN, ARE SPENDING BIG”

20171110UTC 5:28:02 pm by Fathima Sona 0 Comments
In 2016, Halloween sales was said to be a record. And retailers expecting the same record setter in 2017 from holiday shoppers. Americans spend their money for household purpose and holidays increasing day by day. 2016  ( billion)                                                          2017(billion) Holiday spending                        $7.5                                                                                    
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