brick and mortar

Few use cases of Beacons in retail – A trend to know

20181001UTC 1:17:54 pm by Jemsheena E V 1 Comment
As more innovations are being made in the field of technology, possibilities in different fields are being increased. The case is same in retail sector also. Advanced technologies like AI chatbots, NFC etc. has started supporting retailers in many ways. So is the case of Beacons.
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IKEA- Few perspective

20180130UTC 9:34:40 am by Fathima Sona 0 Comments
Do you know what is IKEA?  Are you familiar with that word? I think some of you may know about IKEA. Others don't worry I will help you to know about it and more. IKEA is a multinational retail company specializing in furniture which offers a wide range of home furnishings with good design and function at low prices. It is a business model mainly targeting the common people. IKEA presenting modernized dream home for poor people with affordable capital. IKEA- The Founder [caption id="attachment_277" alig
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Few interesting brick and mortar initiatives of 2017

20180127UTC 8:05:13 am by Jemsheena E V 0 Comments
Experimenting varieties in retail is nothing new.  2017 has witnessed many of such experiments to attract customers and has made a bunch of success stories. Most of the initiatives were new to the retail world and were widely accepted. Needless to say, AI and AR are the main innovations that made many of the initiatives more effective. Taking a look at few best brick and mortar initiatives would be definitely inspiring. Interesting Brick and Mortar Initiatives Bulk Market- London
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Expected Shopping Trends of 2018

20180118UTC 5:24:31 pm by Jemsheena E V 0 Comments
Shopping trends are never going to be as it was in last few years anymore. Pacing up of technology as well as the changes in shoppers trends are going to bring out dramatic changes in shopping pattern of the year ahead. In a more digitalized world, the shopping experience has become really different. Shopping is no more getting into the store, buying the product that you see there and paying for it. In modern era, it is a set of processes including pre-store researches, comparisons, selecting the best in terms of quality and quantity, learning offers and finally owning the product. In the p
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Key Perspectives of retail

20180112UTC 5:07:58 am by Jemsheena E V 0 Comments
The retail sector revolves around 5 ‘P’s- The Product, Price, Promotion, Place and People. These 5'P's remain the key elements of retail. Each should be considered with utmost importance. Product: Of all the key elements, Product is of first and foremost importance. It is the product, on which the whole retail depends.  An item that is built or produced to satisfy the needs of a certain group of people can be termed as product. The product can be tangible as well as intangible. In both cases, it plays the hero’s role in the retail market. The  selection and designing of t
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“Amazon Go”-Just A ‘Walk Out’ Shopping

20180102UTC 1:26:33 pm by Fathima Sona 0 Comments
Everybody loves shopping whether it is offline or online. Now, the Amazon give a different innovative phase for brick and mortar shopping. It helps your shopping strategy easier and more time-consuming. Don't become more curious....!. It is nothing but something moderner. Amazon introducing the world most advance shopping technology 'Amazon Go'  a cashier less store. What is 'Amazon Go'? Amazon has described Amazon Go as "a new kind of store with no checkout required". It is a brick-and-mortar physical cashier-free store in Seattle, Washington and helps customers to shop their good
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Go, bargain!!! Price cutting starts as stores to offload excess holiday inventory

20171224UTC 5:28:51 am by Fathima Sona 0 Comments
Christmas is here, All are in joy. Streets are crowded and rich with decorations. But retailers are in full of stress by thinking about how to impress shoppers and making a record sale at Christmas. They started their preparation for Christmas sales a month earlier. Many stores are launching their pre-Christmas sales to attract shoppers and make Christmas shopping much more affordable. Christmas Sales Bargain You know, when Christmas shall start, a new round of price cutting starts as stores  to offload excess holiday inventory. There are lots of bargains available on everything fr
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Do Shoppers Still Prefer Brick and Mortar Stores?

20171223UTC 6:49:13 am by Fathima Sona 1 Comment
Today world is running behind online service and telling that store services becoming down day by day.  Actually, the truth is that the retail stores are not dead yet, but they are changing by promoting store based technology in their shop to increase sales and attract customers. Here we discuss few ways to revive retail stores with various trending strategies. Most of the customer still like to prefer touching and feeling products before their purchase. This mentality of shoppers boost the retailers to stay alive and work hard for their existence. Store Closure-A Trend Analysis
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Customer stress – Need and Methods to handle

20171209UTC 8:49:58 am by Jemsheena E V 0 Comments
Stress is the biggest pain during holiday season. In a rush  to have a perfect Christmas, customers get stressed out . Those who find success in properly managing customer stress during holidays, definitely remain the successful one. Though the holidays are season of happiness, in a hurry to make everything colorful, people gets troubled both in terms of time and money. The in-store crowd troubles about a quarter of the surveyed customers. At the same time, finding out the  perfect gifts troubled 20% of them. Due to the  the lack of being  properly addressed, about one third of cust
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NFC Technology – How Retailers are benefitted

20171205UTC 8:08:12 am by Jemsheena E V 1 Comment
Availability of enormous digital tools has always confused retailers on which tool to invest. Latest innovation in wireless technology has opened ways to improve consumer communication and engagement. Near Field Communication - NFC in retail is one among these innovations which is expected to make a great explosion in the market. NFC technology can help in redefining customer experience. It helps bridging gap between technology and consumer interactions. As a part of survival, it is a best solution for brick and mortar stores too.
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Is Brick and Mortar business model still relevant?

20171202UTC 10:59:04 am by Jemsheena E V 5 Comments
The revolution and growth of technology and the boom of online sales made consumers believe Brick-and-Mortar is on the verge of death. But the fact is far from this concept. The role of retail stores in this digital age is different, but still it has an important space in business sector. ‘Brick-and-M
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