Ecommerce Trends

Few use cases of Beacons in retail – A trend to know

20181001UTC 1:17:54 pm by Jemsheena E V 1 Comment
As more innovations are being made in the field of technology, possibilities in different fields are being increased. The case is same in retail sector also. Advanced technologies like AI chatbots, NFC etc. has started supporting retailers in many ways. So is the case of Beacons.
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Does Magento provide Instant Purchase Features?

20180612UTC 2:42:17 am by Fathima Sona 0 Comments
Magento made an unpredictable change in the online buying process with the introduction of instant checkout feature. It makes the customer's shopping behavior easier and faster.  With much  awaited Instant purchase feature magento brings online merchants an impressionable shopping cart system. This increases the sales conversion of magento ecommerce store. What is Instant Checkout? Instant checkout means the word itself that allows the clients to place the order in few seconds without going through all checkout process making things much simple, faster and easier.  Amazon ha
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‘Same Day Delivery’- A Trend Analysis

20180413UTC 9:16:48 am by Fathima Sona 0 Comments
Same Day Delivery is the latest trend and a challenging service in the e-commerce industry. Now people need everything at their hand as soon as possible. They have no time to wait for anything. By considering this behavior pattern of modern man, the e-commerce companies decided to take an innovative move called "Same Day Delivery" by using latest technologies in order to exist in competitive online marketing. As a result, most of the public e-commerce platforms like Amazon, DHL etc start their Same Day Delivery service with new layers. Merchants And Buyers Actually by hearing the wo
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E-commerce and The Mobile App

20180305UTC 4:28:02 pm by Fathima Sona 0 Comments
Mobile users in the world increasing day by day. People depending mobile for their daily activities especially for shopping. Mobile commerce shortly called m-commerce became a trend now. M-commerce changes human lifestyle. It changes the shopping process more easier and fast. Amazon, Wish,  zulily are the best examples of prominent e-commerce app that people depending today mostly for their shopping. 0nline shopping is increasing and the necessity for m-commerce app (Mobile-app)  growing every day. Ways to Capitalize on m-commerce Today, demand for the mobile app for e-commerce co
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Expected Shopping Trends of 2018

20180118UTC 5:24:31 pm by Jemsheena E V 0 Comments
Shopping trends are never going to be as it was in last few years anymore. Pacing up of technology as well as the changes in shoppers trends are going to bring out dramatic changes in shopping pattern of the year ahead. In a more digitalized world, the shopping experience has become really different. Shopping is no more getting into the store, buying the product that you see there and paying for it. In modern era, it is a set of processes including pre-store researches, comparisons, selecting the best in terms of quality and quantity, learning offers and finally owning the product. In the p
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AI:The Golden Age Of Information Technology

20171226UTC 7:04:17 pm by Fathima Sona 0 Comments
Artificial intelligence (AI) is intelligence displayed by machines, in contrast with the natural intelligence displayed by humans. AI has many applications in today's society like develop and advance numerous fields and industries, including finance, healthcare, education, transportation, and more. And it has a significant role in marketing, AI in e-commerce is now using in new ways across the entire shopping process. Use of AI in E-commerce AI is beginning to embed itself into all aspects of our lives. From the growing number of self-checkout cash registers to advanced security ch
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Holiday shopping-Few perspectives

20171224UTC 10:22:48 am by Jemsheena E V 0 Comments
Despite of all the laziness brought by winter mornings, the urge to make holidays more colorful has made the streets more populated. Though the extensive weather conditions compel the off hours to be comparatively calm, day times are sound. Still, these calm hours are being utilized to make online purchases. Now, after months of preparations to welcome holidays, shopping season is in full swing. Even now, it is a matter of importance to be aware of the market trends and statistics so far. This definitely would suggest how to act in remaining few days to increase the sales.  Now it is the t
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Go, bargain!!! Price cutting starts as stores to offload excess holiday inventory

20171224UTC 5:28:51 am by Fathima Sona 0 Comments
Christmas is here, All are in joy. Streets are crowded and rich with decorations. But retailers are in full of stress by thinking about how to impress shoppers and making a record sale at Christmas. They started their preparation for Christmas sales a month earlier. Many stores are launching their pre-Christmas sales to attract shoppers and make Christmas shopping much more affordable. Christmas Sales Bargain You know, when Christmas shall start, a new round of price cutting starts as stores  to offload excess holiday inventory. There are lots of bargains available on everything fr
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Do Shoppers Still Prefer Brick and Mortar Stores?

20171223UTC 6:49:13 am by Fathima Sona 1 Comment
Today world is running behind online service and telling that store services becoming down day by day.  Actually, the truth is that the retail stores are not dead yet, but they are changing by promoting store based technology in their shop to increase sales and attract customers. Here we discuss few ways to revive retail stores with various trending strategies. Most of the customer still like to prefer touching and feeling products before their purchase. This mentality of shoppers boost the retailers to stay alive and work hard for their existence. Store Closure-A Trend Analysis
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Social influencers – The Trend Setters.

20171216UTC 7:47:14 am by Jemsheena E V 0 Comments
Millennial, being the first truly digitalised generation, are spending a large share of their day in social media. Definitely this habit has influenced them in many ways including their appearance, style, fashion, food habits and even their thoughts. This has brought a considerable change in their shopping patterns too. The extend of influence Studies reveal that their shopping interests greatly depend on the social media elements. Being influenced by celebrities in many ways is nothing new among youth. But, more access to the life of influencers has increased this mimicking tendenc
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NFC Technology – How Retailers are benefitted

20171205UTC 8:08:12 am by Jemsheena E V 1 Comment
Availability of enormous digital tools has always confused retailers on which tool to invest. Latest innovation in wireless technology has opened ways to improve consumer communication and engagement. Near Field Communication - NFC in retail is one among these innovations which is expected to make a great explosion in the market. NFC technology can help in redefining customer experience. It helps bridging gap between technology and consumer interactions. As a part of survival, it is a best solution for brick and mortar stores too.
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Mobile dominates Singles day and Cyber monday sales

20171202UTC 12:33:51 pm by Fathima Sona 1 Comment
The world is moving from analog to digital. Digitization has a profound impact on all areas of life, including work and business. Key enabler for digitization is Mobile technology and it has been advancing at a very fast pace than ever. Thus mobility have become mainstream and many consumers use e-commerce mobile apps  to view product reviews, make price comparisons, and find information about products while they are shopping in-store. On the other hand for busines
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Gen Z girls shopping trends you want to know

20171201UTC 6:11:53 am by Fathima Sona 0 Comments
The youngest generation might not be the biggest spenders, but they have influence over family purchases  and they're growing up fast. Now Gen Z  became   retailer's primary focus in holiday sales. They find difficulty to follow them because they are maturing quickly and has a unusual level of buying authority. Their  shopping  habits strongly depend  over family ,friends and their cohorts.  The Influence of social media in Gen Z holiday shopping is unavoidable and is important to analyses especially Gen Z girls shopping trend. Gen Z is  more socially-commited and adverse to tra
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Loyalty and rewards became an Award for Customer

20171130UTC 12:04:59 pm by Fathima Sona 0 Comments
Peoples passion over shopping does not  end till the world last. They spend most of their income for shopping especially during holiday season. As a precaution, shoppers are taking a holistic approach to their holiday spending. By joining loyalty and rewards program and consolidating their spending at specific retailers  to achieve hard dollar savings during the holiday season. Rewards now become the  new currency for shoppers and they spend it carefully like a savings for the future and to get best out of the holiday season. Loyalty and rewards program -Trend Analysis Ac
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E-commerce Sales Growth – A Trend Analysis

20171130UTC 10:12:20 am by Jemsheena E V 1 Comment
Selling goods online is not something new in the business world. Yet the amount of online purchases continues to increase. Retailers find increasing success in online sales by properly interpreting the reasons behind the e-commerce sales growth. E-commerce Sales Growth Trend This year, e-commerce sales are being expected to grow by a 15.8%, which is 9% of total retail sales. At the same time, the sales growth has slowed down in October, compared to the previous month. According to the statistics, a 6.8% of increase was observed in non- store sales in October 2017 compared to that
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Shopping trend analysis for increased holiday sales

20171124UTC 10:13:11 am by Jemsheena E V 1 Comment
Getting into the core of what matters most to the customers is an easy method to predict the upcoming trends in business place. In that regard, knowing consumers shopping trend is one of the leading factors to be considered while preparing for the upcoming season. Consumers Shopping Trend Analysis As per the statistics, 83% of consumers plans to spend as much and more in this holiday season. The percentage of customers who plans to shop above $501 has dropped from 37% to 34%, this year. A large share of customers are planning a shopping for an amount between $250 to $500 in the up
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Does chatbots really matters for online sellers

20171119UTC 5:46:18 am by Jemsheena E V 0 Comments
The rise of AI chatbots has widened the openings in e-commerce field. Though a large share of customers don’t even know about chat bots, these automated programs play a key role in improving cash flow in online marketplace. Many of us has actually come across at least one chatbot, but might not have made enough effort to make use of it. Expert Analysis Studies reveals that marketers are still hesitant in accepting use of shopping chat bots. Almost 60% of marketers have never even tried using chatbots to communicate with its customers. Facts show that only 5% of marketers frequentl
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AI and Predictive content became the SUPERHERO in Store-Tech story

20171020UTC 3:45:13 pm by Fathima Sona 1 Comment
Today, AI and predictive content both play a significant role in consumers shopping experience. AI can help in building automated system, that can pull out data about the buying pattern and trends of the customers. This info is then leveraged to help out customers in their buying cycle. Likewise predictive content provides a more enriched experience by providing buyers with content relevant to their purchase history. Mike Hartman who is the Senior Director of Product Strategy  Listrak, had a good perspective on AI . According to him  AI can make it easier to find, analyze and push s
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