ecommerce

Few use cases of Beacons in retail – A trend to know

20181001UTC 1:17:54 pm by Jemsheena E V 1 Comment
As more innovations are being made in the field of technology, possibilities in different fields are being increased. The case is same in retail sector also. Advanced technologies like AI chatbots, NFC etc. has started supporting retailers in many ways. So is the case of Beacons.
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Common security attacks on Magento Ecommerce Stores

20180812UTC 4:12:50 am by Fazil Mahammood 0 Comments
As a service provider in the ecommerce industry for the past 4 years, etailer souq have gone through many security attacks on magento ecommerce stores  hosted in amazon aws ec2 server. This article  is intended to throw lights in those hacking areas. This also talks about few of the remedial measures we have taken to prevent such attacks. Why would
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Does Magento provide Instant Purchase Features?

20180612UTC 2:42:17 am by Fathima Sona 0 Comments
Magento made an unpredictable change in the online buying process with the introduction of instant checkout feature. It makes the customer's shopping behavior easier and faster.  With much  awaited Instant purchase feature magento brings online merchants an impressionable shopping cart system. This increases the sales conversion of magento ecommerce store. What is Instant Checkout? Instant checkout means the word itself that allows the clients to place the order in few seconds without going through all checkout process making things much simple, faster and easier.  Amazon ha
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‘Same Day Delivery’- A Trend Analysis

20180413UTC 9:16:48 am by Fathima Sona 0 Comments
Same Day Delivery is the latest trend and a challenging service in the e-commerce industry. Now people need everything at their hand as soon as possible. They have no time to wait for anything. By considering this behavior pattern of modern man, the e-commerce companies decided to take an innovative move called "Same Day Delivery" by using latest technologies in order to exist in competitive online marketing. As a result, most of the public e-commerce platforms like Amazon, DHL etc start their Same Day Delivery service with new layers. Merchants And Buyers Actually by hearing the wo
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E-commerce and The Mobile App

20180305UTC 4:28:02 pm by Fathima Sona 0 Comments
Mobile users in the world increasing day by day. People depending mobile for their daily activities especially for shopping. Mobile commerce shortly called m-commerce became a trend now. M-commerce changes human lifestyle. It changes the shopping process more easier and fast. Amazon, Wish,  zulily are the best examples of prominent e-commerce app that people depending today mostly for their shopping. 0nline shopping is increasing and the necessity for m-commerce app (Mobile-app)  growing every day. Ways to Capitalize on m-commerce Today, demand for the mobile app for e-commerce co
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IKEA- Few perspective

20180130UTC 9:34:40 am by Fathima Sona 0 Comments
Do you know what is IKEA?  Are you familiar with that word? I think some of you may know about IKEA. Others don't worry I will help you to know about it and more. IKEA is a multinational retail company specializing in furniture which offers a wide range of home furnishings with good design and function at low prices. It is a business model mainly targeting the common people. IKEA presenting modernized dream home for poor people with affordable capital. IKEA- The Founder [caption id="attachment_277" alig
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Few interesting brick and mortar initiatives of 2017

20180127UTC 8:05:13 am by Jemsheena E V 0 Comments
Experimenting varieties in retail is nothing new.  2017 has witnessed many of such experiments to attract customers and has made a bunch of success stories. Most of the initiatives were new to the retail world and were widely accepted. Needless to say, AI and AR are the main innovations that made many of the initiatives more effective. Taking a look at few best brick and mortar initiatives would be definitely inspiring. Interesting Brick and Mortar Initiatives Bulk Market- London
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Importance of Customer Loyalty in e-commerce

20180124UTC 1:02:54 pm by Jemsheena E V 0 Comments
Most of the brands have identified how important is the customers’ opinion about their product is. It is the user who determines the quality of the brand. And so, the future of the brand always lies in the hands of the customer. Improving user experience to build up customer loyalty is important. How the customers evaluate our product will determine how widely the product is accepted. Aspects of building up customer loyalty Building up
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Expected Shopping Trends of 2018

20180118UTC 5:24:31 pm by Jemsheena E V 0 Comments
Shopping trends are never going to be as it was in last few years anymore. Pacing up of technology as well as the changes in shoppers trends are going to bring out dramatic changes in shopping pattern of the year ahead. In a more digitalized world, the shopping experience has become really different. Shopping is no more getting into the store, buying the product that you see there and paying for it. In modern era, it is a set of processes including pre-store researches, comparisons, selecting the best in terms of quality and quantity, learning offers and finally owning the product. In the p
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“Amazon Go”-Just A ‘Walk Out’ Shopping

20180102UTC 1:26:33 pm by Fathima Sona 0 Comments
Everybody loves shopping whether it is offline or online. Now, the Amazon give a different innovative phase for brick and mortar shopping. It helps your shopping strategy easier and more time-consuming. Don't become more curious....!. It is nothing but something moderner. Amazon introducing the world most advance shopping technology 'Amazon Go'  a cashier less store. What is 'Amazon Go'? Amazon has described Amazon Go as "a new kind of store with no checkout required". It is a brick-and-mortar physical cashier-free store in Seattle, Washington and helps customers to shop their good
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AI:The Golden Age Of Information Technology

20171226UTC 7:04:17 pm by Fathima Sona 0 Comments
Artificial intelligence (AI) is intelligence displayed by machines, in contrast with the natural intelligence displayed by humans. AI has many applications in today's society like develop and advance numerous fields and industries, including finance, healthcare, education, transportation, and more. And it has a significant role in marketing, AI in e-commerce is now using in new ways across the entire shopping process. Use of AI in E-commerce AI is beginning to embed itself into all aspects of our lives. From the growing number of self-checkout cash registers to advanced security ch
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Holiday shopping-Few perspectives

20171224UTC 10:22:48 am by Jemsheena E V 0 Comments
Despite of all the laziness brought by winter mornings, the urge to make holidays more colorful has made the streets more populated. Though the extensive weather conditions compel the off hours to be comparatively calm, day times are sound. Still, these calm hours are being utilized to make online purchases. Now, after months of preparations to welcome holidays, shopping season is in full swing. Even now, it is a matter of importance to be aware of the market trends and statistics so far. This definitely would suggest how to act in remaining few days to increase the sales.  Now it is the t
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Go, bargain!!! Price cutting starts as stores to offload excess holiday inventory

20171224UTC 5:28:51 am by Fathima Sona 0 Comments
Christmas is here, All are in joy. Streets are crowded and rich with decorations. But retailers are in full of stress by thinking about how to impress shoppers and making a record sale at Christmas. They started their preparation for Christmas sales a month earlier. Many stores are launching their pre-Christmas sales to attract shoppers and make Christmas shopping much more affordable. Christmas Sales Bargain You know, when Christmas shall start, a new round of price cutting starts as stores  to offload excess holiday inventory. There are lots of bargains available on everything fr
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Do Shoppers Still Prefer Brick and Mortar Stores?

20171223UTC 6:49:13 am by Fathima Sona 1 Comment
Today world is running behind online service and telling that store services becoming down day by day.  Actually, the truth is that the retail stores are not dead yet, but they are changing by promoting store based technology in their shop to increase sales and attract customers. Here we discuss few ways to revive retail stores with various trending strategies. Most of the customer still like to prefer touching and feeling products before their purchase. This mentality of shoppers boost the retailers to stay alive and work hard for their existence. Store Closure-A Trend Analysis
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NFC Technology – How Retailers are benefitted

20171205UTC 8:08:12 am by Jemsheena E V 1 Comment
Availability of enormous digital tools has always confused retailers on which tool to invest. Latest innovation in wireless technology has opened ways to improve consumer communication and engagement. Near Field Communication - NFC in retail is one among these innovations which is expected to make a great explosion in the market. NFC technology can help in redefining customer experience. It helps bridging gap between technology and consumer interactions. As a part of survival, it is a best solution for brick and mortar stores too.
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Mobile dominates Singles day and Cyber monday sales

20171202UTC 12:33:51 pm by Fathima Sona 1 Comment
The world is moving from analog to digital. Digitization has a profound impact on all areas of life, including work and business. Key enabler for digitization is Mobile technology and it has been advancing at a very fast pace than ever. Thus mobility have become mainstream and many consumers use e-commerce mobile apps  to view product reviews, make price comparisons, and find information about products while they are shopping in-store. On the other hand for busines
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Is Brick and Mortar business model still relevant?

20171202UTC 10:59:04 am by Jemsheena E V 5 Comments
The revolution and growth of technology and the boom of online sales made consumers believe Brick-and-Mortar is on the verge of death. But the fact is far from this concept. The role of retail stores in this digital age is different, but still it has an important space in business sector. ‘Brick-and-M
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Gen Z girls shopping trends you want to know

20171201UTC 6:11:53 am by Fathima Sona 0 Comments
The youngest generation might not be the biggest spenders, but they have influence over family purchases  and they're growing up fast. Now Gen Z  became   retailer's primary focus in holiday sales. They find difficulty to follow them because they are maturing quickly and has a unusual level of buying authority. Their  shopping  habits strongly depend  over family ,friends and their cohorts.  The Influence of social media in Gen Z holiday shopping is unavoidable and is important to analyses especially Gen Z girls shopping trend. Gen Z is  more socially-commited and adverse to tra
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Loyalty and rewards became an Award for Customer

20171130UTC 12:04:59 pm by Fathima Sona 0 Comments
Peoples passion over shopping does not  end till the world last. They spend most of their income for shopping especially during holiday season. As a precaution, shoppers are taking a holistic approach to their holiday spending. By joining loyalty and rewards program and consolidating their spending at specific retailers  to achieve hard dollar savings during the holiday season. Rewards now become the  new currency for shoppers and they spend it carefully like a savings for the future and to get best out of the holiday season. Loyalty and rewards program -Trend Analysis Ac
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E-commerce Sales Growth – A Trend Analysis

20171130UTC 10:12:20 am by Jemsheena E V 1 Comment
Selling goods online is not something new in the business world. Yet the amount of online purchases continues to increase. Retailers find increasing success in online sales by properly interpreting the reasons behind the e-commerce sales growth. E-commerce Sales Growth Trend This year, e-commerce sales are being expected to grow by a 15.8%, which is 9% of total retail sales. At the same time, the sales growth has slowed down in October, compared to the previous month. According to the statistics, a 6.8% of increase was observed in non- store sales in October 2017 compared to that
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