Store Personalization

Few use cases of Beacons in retail – A trend to know

20181001UTC 1:17:54 pm by Jemsheena E V 1 Comment
As more innovations are being made in the field of technology, possibilities in different fields are being increased. The case is same in retail sector also. Advanced technologies like AI chatbots, NFC etc. has started supporting retailers in many ways. So is the case of Beacons.
Read More

Few interesting brick and mortar initiatives of 2017

20180127UTC 8:05:13 am by Jemsheena E V 0 Comments
Experimenting varieties in retail is nothing new.  2017 has witnessed many of such experiments to attract customers and has made a bunch of success stories. Most of the initiatives were new to the retail world and were widely accepted. Needless to say, AI and AR are the main innovations that made many of the initiatives more effective. Taking a look at few best brick and mortar initiatives would be definitely inspiring. Interesting Brick and Mortar Initiatives Bulk Market- London
Read More

Expected Shopping Trends of 2018

20180118UTC 5:24:31 pm by Jemsheena E V 0 Comments
Shopping trends are never going to be as it was in last few years anymore. Pacing up of technology as well as the changes in shoppers trends are going to bring out dramatic changes in shopping pattern of the year ahead. In a more digitalized world, the shopping experience has become really different. Shopping is no more getting into the store, buying the product that you see there and paying for it. In modern era, it is a set of processes including pre-store researches, comparisons, selecting the best in terms of quality and quantity, learning offers and finally owning the product. In the p
Read More

AI:The Golden Age Of Information Technology

20171226UTC 7:04:17 pm by Fathima Sona 0 Comments
Artificial intelligence (AI) is intelligence displayed by machines, in contrast with the natural intelligence displayed by humans. AI has many applications in today's society like develop and advance numerous fields and industries, including finance, healthcare, education, transportation, and more. And it has a significant role in marketing, AI in e-commerce is now using in new ways across the entire shopping process. Use of AI in E-commerce AI is beginning to embed itself into all aspects of our lives. From the growing number of self-checkout cash registers to advanced security ch
Read More

Do Shoppers Still Prefer Brick and Mortar Stores?

20171223UTC 6:49:13 am by Fathima Sona 1 Comment
Today world is running behind online service and telling that store services becoming down day by day.  Actually, the truth is that the retail stores are not dead yet, but they are changing by promoting store based technology in their shop to increase sales and attract customers. Here we discuss few ways to revive retail stores with various trending strategies. Most of the customer still like to prefer touching and feeling products before their purchase. This mentality of shoppers boost the retailers to stay alive and work hard for their existence. Store Closure-A Trend Analysis
Read More

Social influencers – The Trend Setters.

20171216UTC 7:47:14 am by Jemsheena E V 0 Comments
Millennial, being the first truly digitalised generation, are spending a large share of their day in social media. Definitely this habit has influenced them in many ways including their appearance, style, fashion, food habits and even their thoughts. This has brought a considerable change in their shopping patterns too. The extend of influence Studies reveal that their shopping interests greatly depend on the social media elements. Being influenced by celebrities in many ways is nothing new among youth. But, more access to the life of influencers has increased this mimicking tendenc
Read More

Customer stress – Need and Methods to handle

20171209UTC 8:49:58 am by Jemsheena E V 0 Comments
Stress is the biggest pain during holiday season. In a rush  to have a perfect Christmas, customers get stressed out . Those who find success in properly managing customer stress during holidays, definitely remain the successful one. Though the holidays are season of happiness, in a hurry to make everything colorful, people gets troubled both in terms of time and money. The in-store crowd troubles about a quarter of the surveyed customers. At the same time, finding out the  perfect gifts troubled 20% of them. Due to the  the lack of being  properly addressed, about one third of cust
Read More

NFC Technology – How Retailers are benefitted

20171205UTC 8:08:12 am by Jemsheena E V 1 Comment
Availability of enormous digital tools has always confused retailers on which tool to invest. Latest innovation in wireless technology has opened ways to improve consumer communication and engagement. Near Field Communication - NFC in retail is one among these innovations which is expected to make a great explosion in the market. NFC technology can help in redefining customer experience. It helps bridging gap between technology and consumer interactions. As a part of survival, it is a best solution for brick and mortar stores too.
Read More

Mobile dominates Singles day and Cyber monday sales

20171202UTC 12:33:51 pm by Fathima Sona 1 Comment
The world is moving from analog to digital. Digitization has a profound impact on all areas of life, including work and business. Key enabler for digitization is Mobile technology and it has been advancing at a very fast pace than ever. Thus mobility have become mainstream and many consumers use e-commerce mobile apps  to view product reviews, make price comparisons, and find information about products while they are shopping in-store. On the other hand for busines
Read More

Gen Z girls shopping trends you want to know

20171201UTC 6:11:53 am by Fathima Sona 0 Comments
The youngest generation might not be the biggest spenders, but they have influence over family purchases  and they're growing up fast. Now Gen Z  became   retailer's primary focus in holiday sales. They find difficulty to follow them because they are maturing quickly and has a unusual level of buying authority. Their  shopping  habits strongly depend  over family ,friends and their cohorts.  The Influence of social media in Gen Z holiday shopping is unavoidable and is important to analyses especially Gen Z girls shopping trend. Gen Z is  more socially-commited and adverse to tra
Read More

Loyalty and rewards became an Award for Customer

20171130UTC 12:04:59 pm by Fathima Sona 0 Comments
Peoples passion over shopping does not  end till the world last. They spend most of their income for shopping especially during holiday season. As a precaution, shoppers are taking a holistic approach to their holiday spending. By joining loyalty and rewards program and consolidating their spending at specific retailers  to achieve hard dollar savings during the holiday season. Rewards now become the  new currency for shoppers and they spend it carefully like a savings for the future and to get best out of the holiday season. Loyalty and rewards program -Trend Analysis Ac
Read More

Mobile assisted store keepers boost up sales – A trend analysis

20171123UTC 8:03:04 am by Fathima Sona 0 Comments
Advancement in mobile technology had a huge impact on the shopping habits. People are well equipped with mobile technology now a days. As result of this, shoppers also looks for knowledgeable and mobile assisted store keepers to serve them better. Retailers are realizing that their competitive advantage against on-line retailers is the experience that they are able to  create in their physical store. Hence in the past few years, there has been a huge focus on enhancing shopping experience. The deployment of mobile devices can improve  store processes and open new ways for stor
Read More

Does chatbots really matters for online sellers

20171119UTC 5:46:18 am by Jemsheena E V 0 Comments
The rise of AI chatbots has widened the openings in e-commerce field. Though a large share of customers don’t even know about chat bots, these automated programs play a key role in improving cash flow in online marketplace. Many of us has actually come across at least one chatbot, but might not have made enough effort to make use of it. Expert Analysis Studies reveals that marketers are still hesitant in accepting use of shopping chat bots. Almost 60% of marketers have never even tried using chatbots to communicate with its customers. Facts show that only 5% of marketers frequentl
Read More

Chatbots and Robots in Ecommerce- A nice to have feature or must have !!!

20171114UTC 9:34:20 am by Fathima Sona 2 Comments
Ecommerce Robot and chatbot shopping both play a significant role in the way consumers shops today. AI acts as a personal assistant in support of chatbots as well as being able to predict what items you’ll like, returning those results as you go through the shopping experience. Likewise, predictive content provides a more enriched experience by providing buyers with content relevant to their purchase history. According to IFTTT survey, 58% of consumers depending on-line shopping during holiday season. To attract this shoppers, the retailers are investing more
Read More

AI and Predictive content became the SUPERHERO in Store-Tech story

20171020UTC 3:45:13 pm by Fathima Sona 1 Comment
Today, AI and predictive content both play a significant role in consumers shopping experience. AI can help in building automated system, that can pull out data about the buying pattern and trends of the customers. This info is then leveraged to help out customers in their buying cycle. Likewise predictive content provides a more enriched experience by providing buyers with content relevant to their purchase history. Mike Hartman who is the Senior Director of Product Strategy  Listrak, had a good perspective on AI . According to him  AI can make it easier to find, analyze and push s
Read More

How does personalized experience at your ecommerce store improve sales

20171010UTC 4:53:33 pm by Jemsheena E V 1 Comment
Personalisation has risen as a new trend, which cuts an easy path to victory of retailers. Those retailers who succeeds in delivering or offering products as per the expectation and need of each of their customers, way to the door of success is less to them.  Ecommerce personalized marketing statistics helps in improving the sales. Tailoring the pages of website according to individual customer’s need and hope creates a platform to enhance customer service, resulting in increased customer satisfaction. This method of one-to-one marketing adopts means to meet customers need in a most effi
Read More