20171201UTC 6:11:53 am
by Fathima Sona
The youngest generation might not be the biggest spenders, but they have influence over family purchases and they're growing up fast. Now Gen Z became retailer's primary focus in holiday sales. They find difficulty to follow them because they are maturing quickly and has a unusual level of buying authority. Their shopping habits strongly depend over family ,friends and their cohorts. The Influence of social media in Gen Z holiday shopping is unavoidable and is important to analyses especially Gen Z girls shopping trend.
Gen Z is more socially-commited and adverse to tra