20180112UTC 5:07:58 am
by Jemsheena E V
The retail sector revolves around 5 ‘P’s- The Product, Price, Promotion, Place and People. These 5'P's remain the key elements of retail. Each should be considered with utmost importance.
Of all the key elements, Product is of first and foremost importance. It is the product, on which the whole retail depends. An item that is built or produced to satisfy the needs of a certain group of people can be termed as product.
The product can be tangible as well as intangible. In both cases, it plays the hero’s role in the retail market. The selection and designing of t