20171020UTC 3:45:13 pm
by Fathima Sona
Today, AI and predictive content both play a significant role in consumers shopping experience. AI can help in building automated system, that can pull out data about the buying pattern and trends of the customers. This info is then leveraged to help out customers in their buying cycle. Likewise predictive content provides a more enriched experience by providing buyers with content relevant to their purchase history.
Mike Hartman who is the Senior Director of Product Strategy Listrak, had a good perspective on AI . According to him AI can make it easier to find, analyze and push s