ECOMMERCE MOBILE APP DEVELOPMENT

Ecommerce is a big industry that thrives on the vendors and the customers. An ecommerce website or an estore is said to be successful if the customers are happy and is being run profitably. As with the case of anything, ecommerce trends and the needs of customers too have morphed through years. As per a research conducted, ecommerce stores like Amazon.com, Target.com, eBay.com etc has more than half of their sales done through their ecommerce mobile application than their website. Target.com has a total traffic of 84,100,000 visitors, of which 58.81% had accessed the same from their ecommerce web app. Similarly, Amazon.com, eBay.com and Walmart.com were involved in the research and they all proved to be having more than 50% of their traffic and sales from their mobile application.

So keeping in mind all these positives, mobile applications are an integral part of an ecommerce business. It has been predicted the by the year 2018, 80% of the sales and traffic to a website will be through smartphones via mobile applications. With an application in place, all the client details can be pulled out, making the shopping through an ecommerce a breeze for the users. The client data can also be used to optimize and customize the products for a customer, doubling his purchases.