Fellofish - Buy fresh fish and meat online

Fello Fish W.L.L. was founded in 2017 by a group of young entrepreneurs who took advantage of the online Fresh fish/meat ordering opportunity that existed in the Kingdom of Bahrain market.
Fello Fish provides online Fish/Meat/Chicken ordering service that helps customers order products in their area, filter by categories, browse products and place their orders with an option of online payment or cash on delivery. They offer their services through desktops and mobile apps for iPhone, Android. They are based in Bahrain and is planning to extend their business all over GCC

With the help of Etailer Souq, they transformed their dream into reality and now fellofish e-commerce store , IOS and Android apps are available for public.

casestudy

Features of fellofish

There are lot of features available in fellofish that will help customers to identify their product and purchase them with in seconds
They are listed below:

  • Local Payment Integration (Credimax and Benefit)
  • One time OTP registration for customers
  • One step checkout
  • Login with mobile number
  • Auto suggested product search
  • Pre-order facility to entire product
  • Custom cutting options for entire products
  • Frondend Quantity update with decimal point
  • Multiple product listing blocks
  • IOS and Android application
  • Single admin panel for mobile app and website
  • Scientific and local name for entire products

We love challenges (Website)

While creating fellofish we faced lot of challenges that solved by our expert magento team, In here we are listing some of major challenges that we faced during the development.

Payment integration

In this case we had to integrate the prominent local payment gateway player - Credimax and Benefit which does not provide out of the box plugin to integrate with Magento. The integration was challenging because there are limited references for both of them. We finally have come up with a new module in Magento to handle both the payment gateway.

A the same time, the mobile integration was also more challenging and we took the pain to integrate benefit payment and credimax payment with Android and iOS.

Pre-order

Magento allows checkout of in-stock products in general. But in the case of Fellofish they need to checkout out-of-stock product with the message of pre-order. Thankfully Magento provides back-order option and with some additional configuration our team found the solution and with in half a day we delivered that feature to our client.

Customer register with OTP as SMS and Mobile number Registration/Login

With the help of the SMS gateway provider, we created new module and replaced it with Magento default Login/Register, that helped us to achieve client requirement and we are able to register and login with mobile number. We never implemented mobile number login earlier and we done it with few days of effort.

casestudy

We love challenges (Android and IOS)

There are lot of features available in fellofish that will help customers to identify their product and purchase them with in seconds
They are listed below:

  • Payment integration (Credimax and Benefit) for iOS/Android
  • Single admin panel for mobile app and website

We love challenges (Android and IOS)

Almost 60% of internet users are using mobile to access internet so without a mobile app, it will be difficult to sustain in present market and we are serious about it

Benefit/Credimax Payment integration with iOS & Android

We created webview for credimax/benifit payment gateway to get it integrated with android and iOS.

Mobile app integrated with Magento

We created integrations in Magento to provide restful services for mobile app which served as a common platter for both iOS and Android. Now we have the entire list of services that are available for web, working for mobile as well.

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